I’m not new to blogging when I started Muses and Mumbles, but these fifteen weeks of blogging was entirely a different experience. Sure, it’s very (very) demanding, but we just have to get something from it for us to appreciate its value – learnings we can apply anytime we may need/want to blog.
Let me count the lessons.
1. Blogging is a personal activity.
It may be required, but our blogs aren’t company websites. There must be some insight in the content to make it yours, plus, blogging reflects the depth by which we understand something, our passion for what we write for, and our angles of interest on certain topics. And while blogging is a personal activity…
2. …To blog is to be responsible for your content.
Blogging might be private thoughts translated to typewritten words, but the platform is obviously public; thus, other people can see your blog and your insights. To be blog-responsible means two things: (1) to be able to provide readers of the same interest with worthwhile content, and (2) to not step on anyone’s rights or feelings on posts, most especially if they can’t defend themselves on the same platform at once.
3. Blogging is form and substance combined.
While it’s a shame that most people can’t stand long blogs, e.g., my blog (but they look so short in Notepad!), it’s my responsibility to put breakers, bullets and numbering, photos, Youtube embeds, etc, to make sure information is divided into logical parts, thus better conveyed. It’s also my part to use a sans serif font for the body to lessen eye strain (thanks to Sir Chong for this tip).
4. Blogging requires discipline.
Yes, discipline in terms of blog updates. People subscribe to and expect from blogs which are aligned with their interests, so we have to do our share by updating and writing posts on a regular basis. It’s difficult to update every week, but keeping the ultimate goal in mind (e.g, personal branding, good grades, or as a tactic in keeping customers) helps.
5. Blogging about something you are half-interested with makes it all the more difficult.
I have to admit that at the onset, I was quite excited to blog because I thought it would be easy, given my internship experience. Wrong. By the middle of the semester, I wanted to blog just about my near-death experiences on my way to school, or the life lessons I pick up from my thesis class, or a series of defense against people who don’t like Taylor Swift’s new single.
Now, imagine people who are paid to blog for companies. How boring would it be for them to write about similar topics every now and then. The key, I believe, is to be interested with the blog’s umbrella topic – when we’re interested with something, it just comes out from us like second nature, and we begin to look at it in depth and are able to share more. It would definitely be hard to keep a travel blog if bus rides don’t interest you at all.
As mentioned earlier, we are required to write 15 posts, and this is my fifteenth, so I’m closing my comm blog with the lessons I learned, which I think cut across all forms of blogging – whether personal, ‘corporate,’ or interest. I hope I am able to help anyone who comes across this post on how to be a better blogger.
What now? I’m not closing this, for sure. Probably, it will be more of an OrCom life-blog, with some social media-related posts from time to time. Regardless, I hope to find some time to update this once in a while. Weekly still, I’m crossing my fingers.
Ciao for now, though. :]