What the F*** is Social Media?

Last Saturday, we were required in our Marketing elective to report on “what the f*** is social media.” Yes, the title was exactly just that. Here’s an embed of the presentation that we used for that report:

This presentation was made by Khite and reported by Kim and Erose. Khite made use of our learnings in OrCom 152 to introduce what social media is, and I searched for materials on social media marketing.

However, since the social media landscape is an evolving one, we’d like to know whether we got our views right on how to utilize social media as a marketing tool. Comments will be very much appreciated, and we’ll gladly share the extension of our findings and your views in class. 🙂


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